Behind the scenes from a recent shoot for Leinenkugel’s beer. Shot at a secret location in the North Woods. No cell phones, no internet, no noise. A fun collaboration with the team from Jacobsen Rost in Chicago.
Posted on Monday, November 4th 2013
Behind the scenes from our recent collaboration with Victors & Spoils and SmartWool to create a series of ads for their new PhD running socks. Shot on location in San Francisco.
Posted on Monday, November 4th 2013
DAGGER KAYAKS - 2013
Daggery Kayaks and their parent company, Confluence Watersports, has been a long time partner. This year we set out to create updates images of the new boats as well as brand new brand videos. Shot on location in Hood River and on the Oregon coast in some truly stunning and very rugged locations.
Posted on Monday, October 21st 2013
CANADIAN TOURISM COMMISSION - CHILCOTIN MOUNTAINS
On location in the beautiful and rugged Chilcotin Mountains of British Columbia shooting a fly-in mountain biking trip - the stuff dreams are made of - for the Canadian Tourism Commission and their agency, DDB Canada.
Click here for a link to the images from the shoot.
Posted on Thursday, August 29th 2013
ADIDAS OUTDOOR - NEW ZEALAND
From our recent shoot for Adidas Uutdoors in New Zealand for TBWA Shanghai. An amazing crew on all fronts, and wonderful locations around Queenstown. Plus, we were blessed with the perfect two-day weather window.
Posted on Monday, August 5th 2013
PHOTOGRAPHERS ON PHOTOGRAPHY INTERVIEW
Nice little in-depth piece on my aspirations, my approach to production and my career to date. Click here for a link to the whole interview.
Posted on Wednesday, June 5th 2013
SMARTWOOL - PHD RUNNING SOCKS CAMPAIGN
Images from our shoot for Smartwool’s latest running campaign. We worked with their agency Victor & Spoils. Great crew, and a wonderful group of athletes pulled from SmartWool’s pool of fan field testers. Thanks to Sean Frith for the photos.
Posted on Thursday, February 7th 2013
JANSPORT - GET OUTSIDE
This is what it looked like on our recent lifestyle shoot for JanSport. Shot on location in the Bay Area with an awesome group of friends living the life.
Posted on Thursday, December 20th 2012
SPERRY TOP-SIDER - MIAMI
Behind the scenes from a recent ad campaign for Sperry Top-Sider AND ZAC Creative. Shot on location in Miami, Florida with the US Olympic sailing team, the Jackson family (the kayakers, not the musicians), and an exceptional crew of hard-working folks who weren’t afraid to get wet.
Posted on Thursday, November 1st 2012
CANADIAN TOURISM COMMISSION - CHILCOTIN MOUNTAINS
Behind the scenes from a shoot in British Columbia’s Chilcotin Range. Amazing crew, and three great mountain bikers in what has to be one of the best places to ride in the world. Where else can you get dropped off in the high alpine via float plane, ride world class single track all day surrounded by nothing but peaks and wildlife, and still be back for dinner?
Posted on Thursday, October 11th 2012
STILLS MEETS MOTION - A BEHIND-THE-SCENES LOOK
Ever since the advent of HD video, we’ve all been hearing how the need for pure still photography will disappear since we’ll be able to just pull stills from video. I’ve never felt threatened by this line of thinking; I believe that there will always be a place for still photography because it has its own aesthetic. I also like embracing new technology.
This winter, I decided it was time find out for myself how close we are to that reality. I’d read about fashion photographers shooting magazine covers with the RED camera, so I called up the company to see if I could test their latest high-resolution camera, the RED EPIC in the kind of environment where I shoot. They sent me a lightweight $65,000 rig set up for handheld shooting. I was excited to get my hands on this cutting-edge gear, but I also had a commercial interest in this experiment; most of my advertising clients are asking for motion and still assets. Combining the two mediums on the same set has always been cumbersome. If I could capture both simultaneously, it could be a great solution.
Even if this kind of shooting isn’t mainstream yet, a recent convergence of technologies has certainly made the idea more attainable. For starters, the resolution of the cameras continues to increase. The EPIC, for example, can output 5K raw video and 14-megapixel stills. It can also shoot 120 frames-a-second at full resolution - key for achieving the high enough shutter speeds for sharp stills. And because it’s a modular system, it can be set up for fast moving handheld shooting. Being chained to a tripod just isn’t my style.
Of course, the drawback of handheld shooting is shaky footage. There’s a reason why most serious cinematographers use heavy tripods, shoulder mounts, and steadycam rigs. But recent advances in post-processing stabilization software have changed the game. With new plug-ins that allow for correcting shake in post without much loss in quality, a whole realm of possibilities for fast-and-light shooting has opened up.
The timing seemed perfect for my little experiment.
Besides shooting handheld, I also wanted to shoot with a small crew: two assistants and myself. No focus pullers, grips, or lighting specialists that would be on a typical video shoot. I wanted the production level to match a typical still action or lifestyle shoot.
Power and storage are definitely an issue with shooting with the EPIC and we had to develop systems for both. We would be using RED’s small batteries to keep the camera light. Each battery last 20 minutes and takes 2 hours to recharge. We packed 8 batteries each day, and worked out ways to recharge on the go. We also packed hundreds of GBs of memory cards, and made sure we had the resources to upload and back up files each night.
Since we were shooting in the mountains, we had to consider how to keep the camera intact. I had no intentions of calling up my insurance company to tell them I’d just toasted a camera worth more than my car that didn’t even belong to me. While not weather sealed like my Nikons, the EPIC is built tougher than most video cameras. We got away with using a light rain cover when it was snowing heavily. Admittedly, the camera got a pretty wet a few times, but it kept working without missing a beat.
After testing the system for a couple of days and figuring out the best settings to attain smooth video and sharp stills, we started shooting on Whistler Mountain. I had originally budgeted for five days of shooting, but the weather didn’t agree. As seemingly endless cycle of snowstorms pounded the region that week quickly shrunk to one and a half days.
The advantage of being a fast and light crew was that we were able to adapt quickly and take advantage of the weather window without losing a lot of time or money. In the end, we easily came out with enough footage for what we needed. Working with incredible talent didn’t hurt. Matt Elliott and Austin Ross are great skiers who knew the mountain and were able to nail most shots in one take.
With the footage in the bag, we would now find out how things looked.
The video files were amazing; a no-brainer. This is what the EPIC does best, and it didn’t disappoint. Stunning resolution, accurate color, and smooth slow motion. Watching the clips at full resolution is actually a bit mesmerizing.
When it came to pulling stills, things weren’t quite as perfect.
First the good. What I thought would be the most daunting task – editing through 120 frames per second– turned out to be relatively painless. Scrubbing through the footage using RED’s REDCINE X Pro software is pretty snappy on a decent Mac, and honing in on the right frame is actually easier than scrolling through a pile of still images in Lightroom or Aperture.
Adjusting saturation, color, and exposure was also pretty easy, and can be done at the raw stage, which is key because video files by nature are pretty flat. We still had to do a quite a bit of color-correction and retouching in Photoshop to bring the stills up to speed. A lot more than we normally would on still files from a DSLR.
What I hadn’t anticipated going into this was the advantages this style of shooting would offer in terms of capturing natural expressions and key moments. Obviously, when you’re shooting 120 frames-per-second, it’s almost impossible to miss a moment. But there’s more to it. Shooting video is comparably silent and, without the constant clicking of the shutter reminding them that their every movement was being recorded, the athletes were able to forget I was there. This is huge when you’re striving for authentic, candid images, a hallmark of my work.
Like I said, it wasn’t all rosy. The EPIC’s sensor, while amazing for video, just isn’t on par with top end DSLRs and certainly not even close to medium format digital cameras when it comes to still images.
The bigger challenge – especially when shooting fast moving lifestyle or sports action – is achieving fast shutter speeds. The great majority of the frames we shot were soft due to either camera movement, or subject motion blur. This is the single biggest issue with pulling stills from video. The fact is that video looks best when shot with a shutter angle of 180 degrees, or double the frame rate. Shooting at 120 frames per second, means you’re really limited to about 1/250 of a second– not nearly fast enough to achieve 100 percent sharpness on every frame. In theory, you can crank up the shutter speed on the EPIC to freeze motion, but the video will suffer as a result. Moreover, motion blur is actually what makes video look smooth and pleasing to watch.
You could crank up the frame rate on the EPIC to 300 fps, which we considered, but to do so, you have to sacrifice even more resolution. Ultimately, until RED or someone else creates a handheld camera that can shoot full resolution on a 35mm-size sensor at 300 frames-per-second, this will be a major limitation to taking the leap.
Were there other issues? Yes, but they are mostly easily overcome. The massive amounts of power and storage, for example, were manageable in this situation, but would become a major obstacle on a more remote shoot. Achieve critical focus is also another major challenge. The EPIC’s autofocus doesn’t hold a candle to modern DLSRs. Manual focus gets easier with practice.
In the end, the dream of simultaneously grabbing stills and video for what I shoot is not quite there. It’s certainly close, and I’m convinced that it won’t be long until the dream is a reality.
In the meantime, this shoot was not a total failure. I created a few great stills that I really like. And on the video front, shooting with the EPIC was an eye opener that will change how I shoot for clients. Using a small crew, we were able to produce cinematic-quality motion in a challenging location on a very small budget. This creates whole new possibilities for my lifestyle and sports clients.
Posted on Friday, April 27th 2012
JANSPORT - BAY AREA
Our most recent campaign for JanSport backpacks.
Posted on Monday, April 23rd 2012